Project Creative Lead | Product Promotion |
Creative Direction | Graphic Designer

While working in-house at Herbalife, I led the creative for the launch of their “Formula 1 Limited Edition Flavours” campaign, which spanned over 20 countries in the EMEA region. I developed a campaign consisting of a comprehensive suite of assets for both corporate accounts and distributors.

For this project, I partnered with an agency to deliver striking, trend-driven and modern photography under my briefing. I also developed concepts for teaser and launch videos, creating illustrated storyboards that, partnered with our in-house motion graphic designer at the time, brought the campaign to the next level. This elevated the product launch's visual impact and brought further success to the launch having the material posted on corporate channels all over Europe.