Brand Identity Design | Event Promotion Design

In 2020, while working at Herbalife, I was tasked with developing a new brand identity for a corporate training event taking place at the start of the following year across over 20 countries in the EMEA region.

The training event provided Herbalife members with an opportunity to learn from more successful peers in their community. With this focus in mind, I emphasised themes of community, learning, and growth in my design. The previous logos for these events included an arrow motif, which Herbalife wanted to keep. I designed an upward-facing arrow, symbolising progress, with a green dot representing an individual on their journey of growth.

This project involved not just creating the identity itself, but also designing a comprehensive suite of materials to promote and enhance the event. The deliverables included a range of digital assets, such as social media graphics, web banners for both internal and public platforms, and presentation templates for their trainings. Additionally, I designed event credentials, t-shirts, pull up banners and large-scale banners but unfortunately, due to the timing and uncertainty of the COVID-19 pandemic, the physical materials became unnecessary as the event shifted online. As a result, Zoom backgrounds were added to the final deliverables.