Project Creative Lead | Product Promotion |
Creative Direction | Graphic Designer

While working in-house at Herbalife, I led the creative for the launch of their “Formula 1 Limited Edition Protein Bake Mix” campaign, which spanned over 20 countries in the EMEA region. I developed a campaign consisting of a comprehensive suite of assets for both corporate accounts and distributors.

The brief for this campaign was to show the versatility of Herbalife’s latest innovation “Protein Bake Mix” a protein-fuelled product that, with the addition of their best selling Formula 1 shake or other products, could be baked into delicious edible goods.

For this project, I partnered with an agency to deliver striking, trend-driven food photography and the hero video. On top of designing the static assets for the launch, I created the concept for teaser content based on the latest social media food trends at the time. These were translated into illustrated storyboards and provided to the agency and formed the final launch hero video and supporting teaser videos. This elevated the product launch's visual impact and brought further success to the launch having the material posted on corporate channels all over Europe.

The campaign led to the product selling out shortly after its launch!