Project Creative Lead | Editorial Designer | Graphic Designer |
Social Media Designer

While working in-house at Herbalife, I led the launch of the Herbalife Cook book, a product campaign that spanned over 20 countries in the EMEA region. This project coincided with Herbalife’s recent rebrand and was the first to incorporate the new branding. I developed the visual concept and editorial design for the book, collaborating with an external art-worker for timely completion. I also conceived the creative direction for the promotional campaign, overseeing the design process through post-production, to final delivery on static assets.

I worked closely with an agency, managing the outsourcing of photography and video assets, and ensuring alignment with Herbalife’s newly refreshed brand. This included the participation of on-shoot direction and the integration of QR codes into the book for interactive content. As part of the launch at a major Herbalife training event, we created a large-scale “giant book” for attendees to engage with. Additionally, I adapted the promotional assets from Adobe CC into Canva templates for local markets to customise into their own languages.

Key partners:
Walker Agency - Photography and Video
Angela Berry Designs - Artworker