Logo Design | Typography

During my time at Herbalife, I was tasked with designing a bespoke logo lockup for Herbalife Spain.

The brief focused on creating a logo for "Urban Team," an extreme street sports team consisting of Herbalife-sponsored athletes specialising in parkour, skateboarding, and BMX. We aimed to develop a design that would resonate with younger audiences and encourage them to engage with these sports.

As a skateboarding enthusiast, my idea was to achieve a rugged and grungy aesthetic while ensuring the design remained legible and true to the Herbalife brand. Navigating the strict brand guidelines, especially concerning font usage, presented a unique challenge as distorting the font was against Herbalife's brand guidelines.

The final logo captured a bold and energetic spirit, reflecting both the sport and the surrounding street culture.

Ultimately, the logo received approval from our global brand moderators as well as the Spanish market.